Visual content marketing is a great tool to increase engagement and brand awareness. As we’ve seen with the recent release of Reels and TikTok, people love watching videos, making them, and sharing this type of content with their friends and followers.

Now more than ever, there is an opportunity to create creative content tailored to your audience’s needs. Through our email lists, Facebook, and polls on Instagram Stories, we can ask our target customers what type of content they want to see. While every brand is going to have a different strategy, it’s easy to see that plain old text is no longer enough to hook their attention.

What is visual content marketing?

Visual content can be anything from pictures, infographics, videos, and slide decks. Adding visual content to your blogs, and social media platforms can add a fresh new element and break up written text to keep people on your site longer. It also helps increase brand awareness which builds loyalty and trust.

Why visual content works?

Videos and pictures help tell a story. When you think about how you digest information online, you likely skim the text to find exactly what you need. An infographic or an explainer video can help promote the content in a different way and cause someone to stop scrolling.

Wondering what types of visual content to create to promote your brand? In this post, we’ll explore some of the top visual content marketing trends to freshen up your content and keep your audience engaged.

Let’s start creating!

Visual content marketing examples

Video

A quick 15-second video can introduce your audience to a new product or a brand. People love to express themselves, and through video, we get to see a lot of unique personalities. Show off your brand personality by creating engaging content that tells your brand story.

Types of videos to create:

Brand storytelling - What’s your brand’s story? Purpose, Mission Statement, and Values? Your Why? A video is a great way to introduce your brand to your ideal customers. When creating visual content, stick to your brand style guide, and repurpose your content for different platforms.

Behind the scenes - Whether you own a fashion boutique, or you’re selling a coaching service, share what you’re doing right now to elevate your business. Give viewers a look at the fresh new stock that just arrived or a behind the scenes look at how you get ready for the day. You don’t have to hire a professional photographer to follow you around. Show the real you, so people can get to know the face behind the brand a little better.

Product demos - When creating visual content, always keep your audience in mind. Don’t use complicated words to explain how a product is made or how to use it. Keep it simple, light, and informative. Product demos, unboxing videos, and fashion style guides can help drive awareness and increase product sales.

How-to guides - Position yourself as the expert, and give people step-by-step directions on what to do and how to use your products, services, or whatever you’re selling. It can also help drive traffic to your YouTube channel. Keep the videos short, and add text to help further drive your message.

Want to see what we do with video? Connect with us on YouTube!

Going live

Create a buzz around your live broadcasts on Facebook and Instagram. Make it an event, and send a reminder via email to let them know when to tune in. If you’re shy in front of the camera, invite a guest to answer questions or share a story about your brand.

Use blog content to come up with ideas and ask your audience what questions they would like answered, so you have a list of things to talk about.

Before you hit that live button, get comfortable, and plan what you want to say. Create a call to action to motivate people to take action after watching your broadcast.

Infographics

Infographics help explain a topic, and they’re also a great resource to help boost your backlinks. You don’t have to be an experienced graphic designer to create shareable infographics. Sites like Canva make it easy for beginners to build beautiful visual content that makes complicated topics easy to digest.

Once you’ve added your infographic to your blog or website, reach out to high authority websites in your niche to let them know that your infographic is available for them to use. Include a brief pitch with your contact info, so people know how to reach out.

Screenshots

If you’re creating a how-to guide, include screenshots of what you’re doing step-by-step to walk customers through the process. This visual marketing tool is a great way to tell a story and can be more effective than a stock photo.

If you’re struggling with content ideas and time to create, add new visual elements to update old content. Keep your audience in mind and reach out to them to find ways to serve them better. Before you jump on a new social media platform, do your research to see if your ideal customers are hanging out there.

When creating visual content, stay on-brand to remain consistent. Add your logos, fonts, colors, look of images, tone of voice, to increase brand awareness.

Get the most out of your brand and the best out of your people. Check in with us today to see how we can help you achieve your branding and marketing goals!

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