How to improve your Marketing Workflow Management

Jun 18, 2020

Boost your team’s productivity

The phone rings, a colleague asks if you have seen her email regarding a banner she needs for a campaign. You check your inbox and find out you accidentally archived it a week ago. Turns out, you are not the one who can make the requested banner and the colleague who is in charge of banner templates is on holiday for the next week or so. The campaign ends up getting delayed by a week. Do you recognize this situation?

Implementing an efficient workflow system can be quite challenging and sometimes even frustrating. Every colleague has different priorities. Plus, if you have a lot of ad hoc work activities, long-term projects tend to be forgotten or pushed aside. So, what is the best way to improve productivity and optimize workflow’s so that everyone is on the same page?

Email is outdated

We keep shooting e-mails at each other with questions, or for approvals, sometimes just to inform one another. For those that get countless emails every day day, it is hard to go through the entire inbox and read each message with thought. We prioritize what must be done straight away and mark the messages we will have to get back to or that require further investigation.

This, however, is constant effort that takes up hours of our precious time. Most marketing professionals agree that emailing is not the best way to structure communication. What would be a better option?

Ideally, the optimal solution would combine all assets that we need to work with day-to-day, both with internal and external colleagues and stakeholders. For marketing and branding professionals, these assets equal images, documents, guidelines, video’s, product information and other digital assets. A starting point for efficient operations should be a secure, central location where everyone can easily find, share and collaborate on this content.

The reason why a simple project management tool won’t do the trick is that it doesn’t store anything in itself. For professionals who constantly work with digital assets, it makes sense to have workflows in the same place as the assets.

Implementing workflows

Once all your content is stored in a single source of truth, a digital asset management system, you can start implementing workflows that add value to your organization. In the right solution, you can:

Keep track of the different phases of your workflows, guarding the quality and accuracy of your branded content at all times.

Request for design content
Request specific designs from the right people to add visual elements to your projects, like banners or slides for example. Another step in the collaboration process made simple.

Review and approve
Review the work of your colleagues,  and the work of external agencies and designers. You stay in control of the process and have the final say no matter who you work with.

Control user levels
Different regions, job roles and departments need access to different content. In the right DAM solution, you can manage who sees what so you can work with externals, internals, and different brands from the same system.

Is DAM the solution for you?

The rule of thumb is that organizations that have hundreds or thousands of assets (videos, images, templates, etc.) generally benefit from implementing a digital asset management system that comes with a workflow solution. Lytho customers report up to 70% saved time in coordination and process work, giving their teams more time to focus on adding value to their company. 

If you’d like to see what a DAM like Lytho could do for you, here are the next steps:

  • To learn more about the added value of a DAM system for improving efficiency at your company, download our whitepaper “Improve your Marketing Performance with DAM.”
  • Or go ahead and schedule a demo with our experts, and they will give you personalized advice on how Lytho can help you in your unique situation. It's free and online and takes up no more than about 20 minutes. 

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