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These days, building a strong employer brand has become more important than ever.
If you want to recruit and retain the most talented people, you need to build an employer brand that is seen as an “employer of choice” rather than one out of many possible employers. In other words: you need to stand out in the crowd. And that’s where employer branding comes in.
Your employer brand is the way your business is perceived in the job market. It’s your company’s reputation in the eyes of potential candidates and existing employees and helps employers attract the best talent and retain the existing ones.
Want to learn more about employer branding? Check out this article!
How do you develop an employer branding strategy? There are a lot of things you can do to create a strong employer brand. But before you consider whether you want to focus on building a special company culture, launching a great careers site or building an exceptional social media presence, you should know exactly what kind of people you are looking for and how you want to reach them.
To give you some tips and inspiration, we have collected some of our favorite employer branding examples.
Sharing employee stories is one of the most effective ways to get your prospective candidates engaged with your employer brand. Microsoft uses their social media platforms to share inspiring stories of their employees to capture their life in an authentic way.
Your employees can be your best brand advocates. If you get a good ranking as an employer, why not share it with your audience? Salesforce is proud to be ranked as #1 Best Workplace in Europe and shares this on their social media platforms. This shows a high employee satisfaction and can be very powerful and convincing for prospective candidates to apply for a job position at this company.
Eventbrite has started a series of blog posts called “Meet the Britelings” where they give insights into the lives of their employees. Even their office dogs get some of the spotlight!
Spotify compares themselves to a band: “Like a band, we’re dependent on each other to create the best audio experience. Like a band, we need to be in sync.” On their website they give a very detailed overview of their core values, the brand’s mission and what they expect from their employees. This helps potential candidates to get a better impression of what kind of people they are looking for and what it’s like to work at this company.
Another good example of employer branding is sharing employee stories on your own website. Twitter has created a page on their website where they give an overview of their core values combined with inspiring stories of their employees. This way they give insights into the company’s culture and future employees learn more about the people they might be working with and what kind of people the company is looking for.
Netflix shows on their career page how much they value their employees. In a blog dedicated to their existing employees you get insights in the company’s culture and lively working environment. In short videos they talk about what it’s like to work at Netflix, how the company helps them become a better individual and much more.
They also talk a lot about diversity and inclusion: their goal is to “create an environment where people of different backgrounds can contribute at their highest level and where their differences can make a positive difference for Netflix.”
Here we have a great example on how to increase the interaction with your audience while also positioning yourself as an attractive employer brand: L’Oréal used the Instagram story tools to create a quiz. They posted a series of their most beautiful offices all around the world and let the audience guess where these offices are located.
Marriott has created story highlights called “Our People” on their Instagram page @mariottcareers where they introduce some of their employees and talk about the company’s culture and values.
Hubspot uses their social media channels to feature their employee’s testimonials. On their Instagram page @hubspotlife employees talk about their life at Hubspot, why they chose to work there, what they love most about their role and much more. They even created a group of Instagram story highlights where they let employees take over their Instagram account, showing even more insights into the company’s culture.
When people are looking for a new employer, they often like to envision themselves working for these companies. As you can see in the examples above, many companies try to be visual with their storytelling by using photos and videos across their social media channels and websites.
To sum it up, here is an overview of some of the most common types of content that you can use for a successful employer branding strategy. You can share photos and videos of:
We hope that we could give you some inspiration with these examples and give you some ideas for the creation of your own successful employer branding strategy!
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