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How do you make sure you collaborate and manage your brand effectively while working remotely? In a series of videos, Fleur Elise Muller – Account Executive at Lytho, shares some tips, tools and tricks so you and your team can be more efficient and stay on brand while working remotely.
Everyone is forced to work from home right now, which is a new situation to many if not all of us. Fleur Elise Muller is an Account Executive at Lytho, helping our customers in getting the most value from a Digital Asset Management solution. This means she speaks with and advises a lot of marketing teams around the globe about how to collaborate and manage their brand (Assets) remotely.
Many of these teams have the challenge of staying consistent in creating their digital content.
To provide you with some tools and tricks so you can be more efficient during these times, Fleur created a series of short videos where she highlights certain subjects and offers some expert tips, tools and tricks, all relevant to collaborating remotely as a marketing team.
As a marketeer you are often sharing your marketing content with al lot of different teams within your organization, and probably also outside the organization: think about your marketing agencies, photographers, and maybe even the press.
If you haven't implemented a centralized Digital Asset Management Tool yet, you’re probably sending these digital files through something like email or WeTransfer. However, did you know that this could also be done in a much easier way?
In this video, Fleur highlights a few functionalities in a Digital Asset Management (DAM) system that have to do with sharing files externally. She tells you a little bit more about how it works and how you can benefit from this type of functionality in your organization.
Watch the video below:
A DAM system is a software solution that helps businesses manage all their content assets such as brand logos, product logos, product images and media files. All your digital files are stored in one place. Therefore, it is also easy to share these files from within this solution.
In this video Fleur shared 6 functionalities that facilitate sharing files externally from within a DAM system.
The easiest way to share on-brand files externally is with a DAM solution. Here are 6 of the things a DAM system enables you to do:
So, there you go - these were the six tips that we wanted to share with you in this video. All these tips are related to a Digital Asset Management solution, which can help make sure that you are in control as a Marketing Manager or Brand Manager. A DAM solution helps you manage all your marketing content in an efficient and effective way.
This has been the third of a series of videos. The next video will focus on the difference between a DMS and a DAM solution. Keep following Lytho on social media or be sure to check in with our blog next week.
At Lytho, we're all about delivering brand consistency. We'd be happy to get in touch with you to chat more about best practices for managing your visual brand assets in order to get more work done with less effort, all the while strengthening your brand and staying consistent.
Finding and effectively using the right Digital Asset Management Platform for your organization can be of great help in that respect - it can save you a lot of time and money, especially if you're working as a marketer for a larger organization. Would you like to understand more about the value of a DAM system?
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