Are you looking for inspiration for your brand book? There are plenty of companies that have published their brand books online. Here is a selection of our favourites:
1. Love to Ride
Love to Ride is an online bicycle community with a mission to encourage people to bike. Their brand book is colourful and doesn't contain much text.
2. Red Cross
Red Cross keeps it short and simple. This brand poster tells you everything you need to know about Red Cross brand guidelines in a PDF.
Although *Santa* is not an actual brand, *Santa*’s brand book is a clever example of keeping things playful and very visual. If it suits your brand, why not? This brand book is an initiative by Quietroom.
4. Coca Cola
Coca-Cola’s brand book beautifully displays what associations and emotions their brand should evoke in their consumers. You don't have to say a lot to emit a strong message.