In short:
Are you looking for inspiration for your brand book? There are plenty of companies that have published their brand books online. Here is a selection of our favourites:
Love to Ride is an online bicycle community with a mission to encourage people to bike. Their brand book is colourful and doesn't contain much text.
Red Cross keeps it short and simple. This brand poster tells you everything you need to know about Red Cross brand guidelines in a PDF.
Although *Santa* is not an actual brand, *Santa*’s brand book is a clever example of keeping things playful and very visual. If it suits your brand, why not? This brand book is an initiative by Quietroom.
Coca-Cola’s brand book beautifully displays what associations and emotions their brand should evoke in their consumers. You don't have to say a lot to emit a strong message.
Urban and stylish. These two words sum up I Love NY's brand book.
This attractive and illustrative brand book has a warm, Italian feel to it. Macaroni Grill uses the word "crave" as an acronym and choses keywords that fit the brand.
A little pinch of retro. Scrimshaw Coffees brand book.
Clean and clear. That's how Google presents their brand. Check out their brand style guide.
The Bacardi brand book is one of our personal favorites. It breathes the Cuban vibe and has a nostalgic feel to it. See their brand book on Here Design.
Mailchimp has a special link uniquely describing the tone of voice of the company.
