The best (free) courses to grow your brand

Sep 04, 2020

If you want your business to grow, make time to learn something new. When you develop a growth mindset, you're opening up opportunities to learn new skills to reach your goals. Whether you're looking to learn new hacks to scale your business, want to make your brand more memorable, or need help getting started, there's a course out there for everyone. 

In this post, we'll review our top picks for branding courses and how to choose the right one for you. 

Lytho

Want to learn how to build a consistent brand? Need help understanding the branding basics? In our free How to build your brand course, you'll learn what you need to create a brand identity, how to determine brand success and the top tools we use to keep your branding consistent and on point. 

The course is available online and it consists of interviews, book recommendations, white papers, and articles to keep you in the know. We've also included practical exercises and templates you can use to guide you through your brand building process. 

  • Course: How to Build Your Brand 
  • Cost: Free
  • Duration: 5 modules, 23 lessons, 10 hours
  • Self-paced

Module 1: Branding Basics. Study all the key concepts, best practices, and branding pitfalls that should be avoided.  

Module 2: Brand Identity. Get guidance in building an identity for your brand and inspiration in creating a visual image for it. 

Module 3: ROI of Brand. How is your brand's value defined, and how can you determine its success? These are just some of the questions that will be answered. 

Module 4: Employer Branding. Learn how the employees of your company impact and are impacted by your brand and what the benefits of a top-notch employer brand are. 

Module 5: Branding and Tech. Find out what kind of technologies and tools can make your branding efforts consistent and efficient and what the trends in branding are now and in the future. 

Pros: Completely free, specifically focused on branding basics and building a brand, very practical, full life-time access

Cons: Only available in English, no graded assessments

Sign up here to get started! 

edX

Digital technology has rapidly evolved in the last decade, and so too has the way people communicate. Businesses can no longer rely solely on traditional business models to build brand awareness. In today’s interconnected, hyperaware world, brand awareness and brand engagement are synonymous. We are in the age of digital brand engagement, where brands need to participate in, and inspire, a two-way conversation with their consumers.

This course will teach you about this shift and how it has altered the way brands communicate with their audiences. You will learn about the challenges of managing a digital brand and how rich and compelling content, combined with digital distribution, are integral to brand engagement.

  • Course: Digital Branding and Engagement
  • Cost: Free to start, certificate costs 94€
  • Duration: 4 Weeks, 12 hours

Module 1: The Digital Consumer
Compare and contrast marketer control versus consumer control Examine consumer empowerment Explore consumer participation and engagement

Module 2: Content Marketing
Examine content marketing and determine its value Explore different strategies for content distribution Identify some of the challenges associated with content marketing

Module 3: Owned Media Assets
Explore the concept of owned media and its importance to brands Investigate the impact of owned media decision making Examine a range of owned media assets and determine their value

Module 4: Earned Media
Investigate brand engagement and why is it important Examine and evaluate a range of engagement platforms Identify different levels of engagement Explore strategies for shaping earned media

Pros: Specific topic, free to start, academic course, over 100,000 students

Cons: Not very practical, more of a marketing focus, not available in all countries, only in English

Enrol in the course here. 

Skillshare 

Corporate branding is one thing but you should also focus on your own brand. Are you looking to polish up your personal brand? If you're struggling to write your individual mission statement, and can't find the words to define your purpose, this Skillshare course may be right for you. 

Personal and Lifestyle Branding: Building Your Story, is a 30-minute course hosted by Wit & Delight founder Kate Arends. The online course focuses on helping entrepreneurs develop their brand story. You'll learn how to define where you want your brand to go and how to get there.

  • Course: Personal and Lifestyle Branding: Building Your Story
  • Cost: $19 a month or $99 for a year
  • Duration: 5 lessons, 32 minutes.  
  1. Introduction
  2. A Focused Brand
  3. Brand Values
  4. Brand Toolkit
  5. Wrap Up

Pros: Very specific topic, great customer feedback, different exercises, captions in different languages

Cons: Must have a Skillshare account, very short course

Start learning now. 

Udemy

Want to develop a brand voice to better connect with your audience? Build A Strategic Brand From The Ground Up, To Catapult Your Marketing Impact is an online course that will teach you how to hold the attention of your audience.

  • Course: Business Branding: The Complete Course
  • Cost: €139.99
  • Duration: 7 sections, 53 lectures, 3.5 hours on-demand video
  1. Introduction
  2. Brand Strategy Overview
  3. Internal Branding #1
  4. Internal Branding #2
  5. Brand Positioning
  6. Brand Personality
  7. Conclusion 

Pros: Good rating on the platform, concise videos, full life-time access, captions in different languages

Cons: Pricey, short for claiming to be a ‘complete course’ to branding

Take me to the course. 

Coursera

Learn how to design brand experiences and how to engage employees with your brand. Coursera's Brand Management: Aligning Business, Brand and Behaviour can help you with these topics. The online course taught by Professor Nader Tavassoli of London Business School features guest videos from branding experts. The course will help you gain a deeper understanding of the evolving practice of brand management and how to translate what you learned into action.

  1. Brand Purpose & Experience
  2. Brand Design & Delivery
  3. Brand Leadership and Alignment
  4. Brand Practices & Engagement
  5. Brand Metrics & Returns

Pros: A variety of brand educators with diverse backgrounds, great for starters, captions in different languages

Cons: Narrow topic, certificate is not free, more academic focused, some students say topics are too basic

Sign up today! 

How to choose the right course 

Whether you opt to take a free course or choose to invest your money, you want to make sure you're getting value for your time. Anyone can teach a class online. There are many courses out there that promise to deliver results. Do your research before you sign up for anything. 

  • Think hard about want you want to achieve with a course and choose a topic that allows you to reach those goals.
  • Read testimonials to see how the course impacted people. 
  • Do some research on the instructors and make sure they have real-world experience in what they're teaching.
  • Ask for referrals from your colleagues to see what courses they found useful.
  • Make time and set goals for what you want to achieve. 

Good luck with choosing a course that suits you!

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